However, as with any new business, it’s important to do some research and get a plan in place to give you the best chance of success and help you avoid the inevitable pitfalls associated with starting any new business. In this piece, we take a look at the key elements you need to assess when planning your new business, from choosing a location, deciding which boards to stock and the best way to start promoting your new venture.
If purchasing an existing business isn’t an option, then the first and most important decision to make is what type of rental business you want to run and where to locate it. Broadly speaking, there are 3 main types of rental business - a physical store, a mobile service or an online rental-and-delivery service.
Inevitably, there are pros and cons of each.
A physical store provides a base from which to operate and can often help to develop better customer relations as customers always know where to come for a quality and reliable service. It also provides a meeting place and location for other services, such as SUP lessons, and also retail opportunities. However, operating a store incurs additional costs such as rent, rates and utility bills, all of which have to be factored into the business plan. If you do decide on a physical premises, then the location is everything. It’s important to take time to scout locations bearing in mind local transport links, accessibility for customers and parking
This focus and attention to detail ensure we continue to produce the highest quality inflatable boards with unrivalled durability, which are ideal for SUP rental businesses and SUP schools of all sizes.
Getting some formal qualifications will not only make you a safer operator as you’ll be able to advise on things likes paddling technique, equipment, tides and weather, but it will also give you some extra confidence and enhance your reputation.
The most versatile of the Red Paddle Co board ranges is the Ride range and the hands down winner and a must-have for all rental businesses is the Ride 10’6 because it suits 90% of customers, both adults and kids, and is likely to be the only board that most will ever need.
The next size is the Ride 10’8 which is the perfect platform for learning to SUP as well as for yoga and fitness use.
The Ride L (14’) and Ride XL (17’) are popular for group events such as hen and stag parties and corporate team building and are also suitable for families to use as long as the children are 8 years or older.
Beyond the versatile Ride range it will depend on your location, water conditions and your customer requirements, but there’s basically a Red Paddle Co board for all occasions! Choose between touring, surf, windsurf, race, yoga, and even white-water paddling.
Which Boards to Choose for your Paddle Board School or Rental Business
Once you have decided whether to provide inflatable or hard paddle boards you will need to choose the right selection for your business; there are many different types of board to choose from and whilst your local conditions and types of customer may dictate the type you choose, it makes sense, certainly while you’re getting off the ground, to opt for a range of all-round paddle boards, to appeal to as wide a range of potential customers as possible.
Remember, you’ll also need to provide paddles and it’s also a good idea to offer accessories, such as personal flotation devices and leashes. All of these items provided opportunities for additional revenue and should be factored into your rental prices.
Once you’ve got the website operational, start getting the word out, through traditional marketing and social media:
For more information about starting a Paddle Board Rental business talk to one of our UK team, who will be happy to provide you with support and guidance:
Email Red Paddle Co UK on firstname.lastname@example.org
Or call 01803 712140
Or call 01803 712140