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Welcome To Red Equipment - The New Home Of Red Paddle Co & Red Original

Posted by Jess Davies

Hello and welcome to the new home of Red Paddle Co & Red Original!

We’ve been making paddle boards since 2008 and due to popular demand from you, our loyal customer, we started to design and make high quality accessories for use both on and off the water. We called this brand Red Original and after almost a year of development we launched it in April 2018. We’ve been overwhelmed by the support and we have moved quickly to develop the range to offer you more of what you are asking for. 

We initially gave Red Original it’s own website. A place where we could list all the products and test out the best way to display everything. With the consistent increase in demand for our paddle boards and now our accessories we wanted to make the user journey a seamless experience, so we are bringing the 2 websites together. Same great kit, same great service and the same great team behind it but now with just one website for you to navigate - and for total transparency just one website for us to manage and develop (cue a large exhalling of breath from our web team!) 

The new site is called Red Equipment and it is the home of all things Red. Whether you need a paddle board or a change robe or waterproof bag for your outdoor exploits it’s all here under one roof. This is your one-stop shop.

When we say that this is the place you’ll find everything you need for all things adventure, we really do mean it. This new home for both brands is where you’ll find all the clothing & equipment you could ever need for your next adventure, alongside inspiring stories of exploration and an online community that’s dedicated to sharing in a love of the great outdoors.

Why have we merged the two brands into one?

Our customers are at the heart of everything we do, so improving customer experience has been the driving force behind our decision to form Red Equipment. By merging the two sites, we hope to streamline your journey so you can purchase everything you need in one transaction, on one website. We hope that you will see the following benefits:

Effortless & Streamlined Consumer Journey: There are no limits to adventure and Red Equipment reflects this ethos. Red Equipment caters to all outdoor pursuits under one roof, and as a single entity driven by one thing - a passion for exploring the world around us. 

One-Stop Shop For All Things Red: No more hopping between websites to find the gear you need. Get it all on one website, in one single transaction. 

More Efficient Purchasing Process: We’re working in partnership with our dealer network to facilitate the purchasing options that best suit you. You can order your items for next day delivery through our online store or see what stock is available near you through one of our trusted retailers.

Adventure Community: We’re not just here to supply you with inflatable paddle boards and performance clothing & equipment. Red was started from a passion for adventure, and this continues to form the centre of our brand today. At Red Equipment you’ll find a community that shares stories of adventure, product recommendations and the best places for exploring your world.

All this is backed up with our continued commitment to delivering exceptional customer service. No question is too big or too small. Ask our experts anything, we’re here to support and guide you. 

Spend as much time as you like exploring our new home, and if you need any help just give us a shout!