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We are red
INSPIRING ADVENTURES SINCE 2008
Who we are, what we do & why we do it. Find out what Red is all about & how we’ve come to create the world's leading paddleboard and outdoor kit brand
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Our ultimate purpose is to inspire and enable adventure
Born on the South Devon coast in 2008 with a mission to get more people out on the water, Red creates world leading inflatable paddleboards and premium outdoor kit with support from our passionate global community
We believe that people’s need for the thrill of adventure will never change – The desire to connect with the water and the world around you will never fade.
John Hibbard
The origins of red
TAKING STEPS TO BE MORE RESPONSIBLE
Determined to be a force for good, we’re leading the way on responsible practice and broadening access to the outdoors for all. In the final stages of our B Corp Certification, we have a committed program to be better today than yesterday.
SAFETY
Red design and build lifesaving boards, leading thought on improving Rescue equipment.
ENVIRONMENTAL
“We’re not just focused on making the very best performing boards – they’ve got to be created in a way that protects the seas, lakes and rivers they’ve been designed for” – Phil Hawthorne, Head of Design & Sustainability
RESPONSIBILITY
Our board production facility is now 100% waste free.
OUR FOUNDATIONS
Put simply, our values come from our people. They represent the essence of Red and what we believe in – it’s who we are.