Red Equipment - ROW
Red Equipment - ROW

Creating positive change by the water

Red Foundation

We believe life’s better by the water – and everyone deserves the chance to enjoy it. The Red Foundation supports initiatives that improve access, champion mental well-being, and protect the environment through water-based adventure.

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Red Equipment - ROW
Red Equipment - ROW

Our mission

At Red, we know that time on the water builds confidence, connection, and community. The Red Foundation exists to extend these benefits to everyone – by supporting projects that open access to water-based activities, improve well-being, and protect blue spaces for future generations.

Our core principles

We support projects and partners that align with our two core pillars: Blue Health and Access for All. These values drive our mission to make time on the water more inclusive, supportive, and impactful – helping more people feel the benefits of life by the water.

Red Equipment - ROW
Red Equipment - ROW

The story so far...

Progress powered by partnership

Everyone deserves access to adventure – and to the restorative power of water. Since before our official launch in 2024, the Red Foundation has supported change-makers with equipment, funding, and encouragement to make the outdoors more inclusive. Our partners, spanning various countries and causes, share a commitment to promoting inclusivity, supporting mental well-being, fostering environmental awareness, and opening access to life by the water.
Red Equipment - ROW
Red Equipment - ROW

Building on momentum

The Next Chapter in Inclusivity

Building on our grassroots support since late 2023, the Red Foundation has provided grants to impactful water-based projects worldwide. In 2024, we partnered with diverse groups, reinforcing our belief that life’s better by the water – and better when shared. In 2025, we aim to expand our network and deepen our commitment to communities using water as a force for social, mental, and environmental good.

Stories from the water

Explore stories, project updates, and behind-the-scenes insights from the Red Foundation and our partners. From cold-water swims to community breakthroughs, discover how people are using the water to inspire change, build confidence, and connect with others.
Red Equipment - ROW
Red Equipment - ROW

Making waves

More ways we're making a difference

Our commitment to inclusion, sustainability, and community doesn’t stop with the Foundation. Discover how Red is creating meaningful change on and off the water.